Satyamev Jayate is the first show ever in the history of Indian Television to be aired simultaneously on a private channel Star Plus and a national broadcaster Doordarshan. The show is also dubbed in several languages including four Indian southern languages viz., Telugu, Tamil, Malayalam and Kannada, along with Marathi. Apart from Star Plus, the show will also have simulcast on STAR Pravah, STAR Jalsha, STAR Utsav, Asianet and STAR Vijay within the STAR Network. On the broadcast of the show, Aamir Khan commented, "This show is being launched on a large scale. I had to make complete use of this medium. This is a baby step in that direction." The show is scheduled to telecast on Sundays at 11 A.M. While the producers were high on showcasing it in the prime time, Khan wanted to telecast it on Sunday mornings since the slot is commonly considered as "family TV viewing" in Indian Television, after popular TV shows Mahabharata and Ramayana were aired on Sunday mornings and were highly successful. He was reported saying, "I wanted to telecast my show on Sunday morning. I want each family to watch the show and connect with it. We have watched 'Ramayana' and 'Mahabarata' and it used to come on Sunday morning. The shows created a different atmosphere." He further added that, "I don't understand TRPs and GRPs. I have no idea how to calculate it! I don't care about it. It is important to reach out to the Indian audiences. If viewers want to see, they will see or else it is up to them."
Sponsors
The show is presented and sponsored by Airtel and co-sponsored by Aqua guard. Other associate sponsors include Coca-Cola, Johnson & Johnson, Skoda Auto, Axis Bank, Berger Paints and Dixcy Scott. The title sponsorship has been signed at around 16 crore (US$3.19 million) - 20 crore (US$3.99 million), while associate sponsors have paid 6 crore (US$1.2 million) - 7 crore (US$1.4 million). STAR India is reported to give exclusivity to its sponsors by not selling any advertising spots to any of its sponsors competitor's brand.[4] Moreover, Khan has also asked various brand managers not to buy any advertising slots or screen any of his advertisements during the show, fearing the dilution of the show's impact.
Production Development
Uday Shankar, CEO of STAR India, suggested Aamir Khan to venture into television. Khan, however, was hesitant at first but finally agreed and worked upon the concept of the show for more than two years. In an interview with Zee News, he was reported saying, "Initially I was scared to do the show as we were travelling on a different path. I was worried. It was in a way difficult, but we knew what we are doing is different, but it comes straight from our heart." He also added, "I cannot say I understand TV completely. I was earlier scared to go ahead with the project. I can only say I have made this show with complete honesty and without compromising on anything." The shooting of the show took place in several states of India and Khan had to travel extensively over several weeks to various places in Rajasthan, Kashmir, Kerala, Delhi, Punjab, and even in the North-East. The studio portions of the show were shot in Vrundavan Studio and Yash Raj Studio in Mumbai.
Soundtrack
Aamir Khan came up with the idea of launching a music album for the show. He along with Ram Sampath, the music director of Delhi Belly produced by Khan, created 16 songs for the 16 episodes that are supposed to be telecast in the inaugural season of the show. Sukhwinder Singh recorded a 22 minute long song for the show which is written by Prasoon Joshi. On the song, Singh said, "Yes, I have sung a song which will be used in the title track and some will be incorporated in the show. It is a dream song; it is a song which will reflect humanity and nationality."
Marketing Promotions
The teasers of the show were made public on YouTube on April 2, 2012. The makers of show has booked around 2,000 slots for the broadcaster’s promos in 27 hours for an amount of 6.25 crore (US$1.25 million). Reportedly this is the highest costing promotional campaign for any indian television show.The show will have promotional campaigns in indian theaters also. The theme song of the show will be shown in 300 theaters across India after the national anthem. In addition there will have interactive sessions with audience about the show in selected multiplexes of Mumbai and New Delhi. The responses of the audience will be recorded and shown on screen at the time of movie interval. BV Rao of Aamir Khan Productions, claimed that "This is the first time that a TV show is being promoted in cinema halls."
Theme song
The promo song of the show is composed by Ram Sampath, written by Prasoon Joshi and sung by Keerthi Sagathia. Initially planned to compose a national song or an anthem, the team, however, composed a romantic love song reflecting the love for the country and relating it with each Indian. The song was shot by Ram Madhvani in different states of India and was released on 13 April 2012.
Concept
The concept of the show was not revealed in the Indian media till the show officially went on air on 6 May 2012. However, various sources reported the show to be based on "the common man" rather than being fictional. Also, based on its content, it was mostly referred as a talk show discussing social issues like child labour, health problems and other issues affecting the country. Aamir Khan, who is known for keeping secrecy for his movies, was quoted saying, "I don`t want to talk much about how the show will be, and about its format. I want everyone to see it directly on TV." However, commenting on the theme of the show, he said, "The show is about meeting the common man of India, connecting with India and its people." He also added, "Through this show we understand the problem of the people, we are not here to make a change. I am no one to change anything. I don`t think I am in the position to change anything else. I feel understanding a problem and feeling it or holding one`s hand or hugging is also important. I may not have the solution, but at least I can hear and understand."
Sponsors
The show is presented and sponsored by Airtel and co-sponsored by Aqua guard. Other associate sponsors include Coca-Cola, Johnson & Johnson, Skoda Auto, Axis Bank, Berger Paints and Dixcy Scott. The title sponsorship has been signed at around 16 crore (US$3.19 million) - 20 crore (US$3.99 million), while associate sponsors have paid 6 crore (US$1.2 million) - 7 crore (US$1.4 million). STAR India is reported to give exclusivity to its sponsors by not selling any advertising spots to any of its sponsors competitor's brand.[4] Moreover, Khan has also asked various brand managers not to buy any advertising slots or screen any of his advertisements during the show, fearing the dilution of the show's impact.
Production Development
Uday Shankar, CEO of STAR India, suggested Aamir Khan to venture into television. Khan, however, was hesitant at first but finally agreed and worked upon the concept of the show for more than two years. In an interview with Zee News, he was reported saying, "Initially I was scared to do the show as we were travelling on a different path. I was worried. It was in a way difficult, but we knew what we are doing is different, but it comes straight from our heart." He also added, "I cannot say I understand TV completely. I was earlier scared to go ahead with the project. I can only say I have made this show with complete honesty and without compromising on anything." The shooting of the show took place in several states of India and Khan had to travel extensively over several weeks to various places in Rajasthan, Kashmir, Kerala, Delhi, Punjab, and even in the North-East. The studio portions of the show were shot in Vrundavan Studio and Yash Raj Studio in Mumbai.
Soundtrack
Aamir Khan came up with the idea of launching a music album for the show. He along with Ram Sampath, the music director of Delhi Belly produced by Khan, created 16 songs for the 16 episodes that are supposed to be telecast in the inaugural season of the show. Sukhwinder Singh recorded a 22 minute long song for the show which is written by Prasoon Joshi. On the song, Singh said, "Yes, I have sung a song which will be used in the title track and some will be incorporated in the show. It is a dream song; it is a song which will reflect humanity and nationality."
Marketing Promotions
The teasers of the show were made public on YouTube on April 2, 2012. The makers of show has booked around 2,000 slots for the broadcaster’s promos in 27 hours for an amount of 6.25 crore (US$1.25 million). Reportedly this is the highest costing promotional campaign for any indian television show.The show will have promotional campaigns in indian theaters also. The theme song of the show will be shown in 300 theaters across India after the national anthem. In addition there will have interactive sessions with audience about the show in selected multiplexes of Mumbai and New Delhi. The responses of the audience will be recorded and shown on screen at the time of movie interval. BV Rao of Aamir Khan Productions, claimed that "This is the first time that a TV show is being promoted in cinema halls."
Theme song
The promo song of the show is composed by Ram Sampath, written by Prasoon Joshi and sung by Keerthi Sagathia. Initially planned to compose a national song or an anthem, the team, however, composed a romantic love song reflecting the love for the country and relating it with each Indian. The song was shot by Ram Madhvani in different states of India and was released on 13 April 2012.
Concept
The concept of the show was not revealed in the Indian media till the show officially went on air on 6 May 2012. However, various sources reported the show to be based on "the common man" rather than being fictional. Also, based on its content, it was mostly referred as a talk show discussing social issues like child labour, health problems and other issues affecting the country. Aamir Khan, who is known for keeping secrecy for his movies, was quoted saying, "I don`t want to talk much about how the show will be, and about its format. I want everyone to see it directly on TV." However, commenting on the theme of the show, he said, "The show is about meeting the common man of India, connecting with India and its people." He also added, "Through this show we understand the problem of the people, we are not here to make a change. I am no one to change anything. I don`t think I am in the position to change anything else. I feel understanding a problem and feeling it or holding one`s hand or hugging is also important. I may not have the solution, but at least I can hear and understand."
